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| Home & Garden Publications |
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For more information about advertising in any of these popular features, call your Buffalo News Sales Representative or Erica Geraci at (716) 849-3478
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Your business will find a variety of advertising choices in the home and garden publications of The Buffalo News. Each section provides a unique opportunity for the advertiser whose market is home improvement, home comfort and safety, interior decorating or landscaping design.
These Buffalo News special home and garden sections have been created to make the most of your advertising message and offer your business the opportunity to reach a specific audience that is ready, able and willing to purchase your products or services.
In fact, 81% of Erie and Niagara county adults who have made home improvements in the past year are also Buffalo News readers! Source: 2003 Scarborough Report; Buffalo MSA Base
The Buffalo News home and garden publications are a great way to increase your business throughout the year. Call today for a complete advertising marketing plan perfect for your business and your budget! |
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Special Magazine/Advertorial
Visitors to the annual Buffalo Home & Garden Show know it's the best place to see what's new in building, remodeling, decorating, landscaping and other home-related services. More than 422,000 Buffalo News daily readers will receive the Official Guide to the Buffalo Home & Garden Show. In addition, 20,000 overrun copies will be distributed at the show. ^top |
Special Magazine/Editorial
The high-quality, color format of this publication makes it the perfect backdrop for advertising. Spring Home & Design features editorial stories that focus on a variety of room styles, decors and creative ideas. Readers will be treated to a wide array of themes to fit their lifestyle. ^top |
ROP Section/Editorial
As the warm weather approaches, the peak of the gardening and the "do-it-yourself" season will kick in. Each year, Western New Yorkers spend over $500 million on building materials and hardware supplies. Spring Home Improvement is perfect for advertisers who want to reach homeowners eager to build an addition to their home, add a pool or make any other major home improvements. ^top
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Mini-Tabloid/Advertorial
Presented by the Niagara Frontier Homebuilders, in association with First Niagara Bank, the Horizons 2005 Home Show is where Western New York goes to see the finest dream homes. This special section will contain renderings and other information about each show house. The Horizons section is the ideal place for any business involved in home building supplies, furnishing or decorating to advertise. As official print sponsor, The Buffalo News will also provide 7,500 overrun copies for attendees. ^top
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Special Magazine/Editorial
Fall Home & Design is the counterpart to the spring section, and looks at what's new for home interiors. Editorially-written, this section is where Western New Yorkers turn for tips on home decorating and remodeling. Readers can learn how to take ideas and recreate them in their own home. ^top
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First Sunday Liftout/Advertorial
Readers will find tips on how to deal with winter and specifically, how to be more energy efficient and save money. There is helpful information about appliances and energy-saving devices such as hot water heaters, fireplaces, windows and exterior door sealing. Advertisers may submit advertorial on a first-come, first-serve basis. ^top
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Broadsheet Special Section/Editorial
Prospectus looks at the present and future of the Western New York business community, including a comprehensive look at building and real estate. Prospectus is one of the News' most anticipated and widely read sections of the year, and the perfect location for advertising any real estate or home-related products or services. ^top
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The Home & Garden Show 
Spring Home & Design 
Spring Home Improvement 
Horizons Home Show 
Fall Home & Design 
Winter Energy
Prospectus 2006