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For more information about advertising in any of these popular features, call:
Lynn Beresniewicz at (716) 849-5538 or Stephanie Galli at (716) 849-3478

 

Is education your business? Are students your market?

You'll find a variety of advertising choices in the educational publications of The Buffalo News. Each section provides a unique opportunity for the advertiser whose market is mainly education.

These 16 special sections and NeXt offer your institution or business the opportunity to reach high school aged students, their parents and mature adults as they plan for future college and career opportunities.

Eight of the sections are published on Sundays, guaranteeing exposure to more than 726,000 Buffalo News readers. The Sunday Buffalo News reaches the audience you want to target with your message - 73 percent of the households with teens age 17 or under, and 61 percent of adults aged 18 to 20. Source: 2003 Scarborough Report.

Open House Guide
A full page in the Beginnings and Careers sections

Published in "Beginnings" section in April, "Careers" section in October, and "First Sunday" in November, the Open House Guide is a great way to direct potential students to your open house. Locations will be plotted on a map.
Units sized at 1.875" x 2.675"; 133-line screen. ^top

Beginnings
A liftout of First Sunday magazine

The focus of Beginnings is the career opportunities that await young adults - where jobs are and what it takes to get one. In addition to reaching Sunday readers, you may also submit advertorial copy for possible inclusion in this widely read issue.
Modular ads starting at 1/20-page; 133-line screen. ^top

Academic All-Stars
Tabloid special section in NeXt

Academic All-Stars commemorates the annual Scholastic Achievement Awards and salutes graduating seniors of area public, private and parochial schools. Each scholar is highlighted with a photo and short biography of their accomplishments. It's a great way to reach students!
Standard ROP sizes; 100-line screen ^top

Discover
Tabloid special section

Devoted to Western New York communities, Discover is a premier guide that provides an overview of yearly activities. Within Discover, an educational section highlights area schools, colleges, and universities. Discover is a product readers keep. In addition, 10,000 copies are distributed at the airport, which gives your ad the value of an extended shelf life year round.
Large bound full-color tabloid; ad sizes start at 1/16-page. ^top

Today's Education
Tabloid special section

Today's Education provides an overview of the state of education, locally and beyond, and offers a look at the challenges and opportunities for students and the institutions who educate them. It's a great way for readers to survey the educational market for themselves and for their children, and a great way for you to advertise your open houses.
Standard ROP sizes; 100-line screen ^top

Careers
A liftout section in First Sunday magazine

Careers is an effective informational section that surveys today's evolving job market and the wide range of options and opportunities available to young people. In addition to reaching a large audience with your ad, you may also submit advertorial copy for possible inclusion in Careers.
Modular ads starting at 1/20-page; 133-line screen. ^top

Managing Your Career
ROP special section

Managing Your Career is a tabloid-sized section that appeals to active and passive job seekers alike by including information from local employers on finding a job, changing careers and getting ahead in your profession.
Classified and ROP sizes; 85-line screen. ^top

Health
Tabloid special section

Each issue of Health presents new and different health articles and a calendar of upcoming events and health-related services in Western New York. Within every issue of Health, there is an education article to support career planning.
Modular ads starting at 1/16-page; 120-line screen. ^top

NeXt
Written for and by young adults
Every Wednesday in The Buffalo News

Educate a new generation of young readers about your enrollment opportunities in an environment that's relevant to them and build name awareness early! NeXt is used as a teaching tool in area classrooms through The Buffalo News In Education program, ensuring a target audience for your advertisement. Kids love NeXt: More than two-thirds of respondents to a NeXt readers' poll said they"always" read the section!

Save 30 percent on an ad in NeXt when you repeat your regular Sunday ROP ad or one from any of the six sections.
Standard ROP sizes; 85-line screen. ^top

Prospectus 2007
Broadsheet special section

Prospectus is an annual section that looks at the economic climate of Western New York, including a comprehensive look at the state of area colleges and careers. Prospectus is one of The News' most anticipated and widely read sections of the year.
Standard ROP sizes; 120-line screen. ^top