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Every day, ROP Advertising reaches consumers who are in the market for products and services, and remains the primary source used in the shopping process. Consumers place an enormous importance on advertising as a service in terms of usefulness and convenience. Newspaper advertising outperforms all other media in meeting these expectations. ROP Advertising is delivered to a 10-county area (8 in WNY and 2 in Northern Pennsylvania).
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Published seven days per week with six main sections: Main, City & Region, Sports, Classified, Business Today, Life & Arts.
The Sunday paper offers a premier package of reading and advertising opportunities: Auto, Viewpoints, Escapes & Getaways (Travel), Wall Street Journal pages and money-saving coupons and inserts. ^top |
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 Published every Sunday and Tuesday, and online every day. The latest news about the job market and the most complete job listings. Includes helpful career articles and resume tips. ^top
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Published the third Thursday of every month. Includes cool car talk, industry news, new car reviews, car care tips, classic car features and all the hottest deals in Western New York. ^top |
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 Published every Sunday, Comics offers great positioning. Spadeas or gatefolds command the attention of readers with their prominent position in the highly popular section. ^top
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 Published every Friday, Gusto is Western New York's entertainment authority. Filled with restaurant and theater reviews, movie reviews and show times, on stage performances, music news, Gusto Club Watch and the Gusto entertainment calendar, this popular section is the place to advertise. ^top
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The most comprehensive real estate guide for Western New York. Published every Saturday with real estate listings, a mortgage rate chart, photos, helpful articles and tips for the home. ^top |
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Published every Wednesday, NeXt showcases articles and features by, and for, kids from ages 7 to 17, in a popular, appealing format. ^top |
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 Published every Sunday, TV Topics is the premier guide to television entertainment. Programming grids, prime time picks and show reviews make for easy, informative reading. ^top
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